SG60 Gala Dinner
The Singapore Chamber of Commerce in Hong Kong (SCCHK) successfully raised HK$136,089 at its 60th Anniversary Gala Dinner in support of the VIVA Foundation for Children with Cancer. The event's fundraising success was driven by a strategic partnership with the Fundraising Agency (TFA). A key innovation was the use of a sealed bid multiselling strategy for a premium "money-can't-buy" auction item (FIFA World Cup Final Tickets & NYC Getaway). This strategy alone increased profits by over HK$48,000 compared to a traditional single-item sale.
The seamless integration of the SmartRaise platform facilitated effortless bidding and donating, maintaining the event's celebratory atmosphere. The gala not only provided significant funds for a critical cause but also strengthened the Chamber's commitment to corporate social responsibility.
Result
The 60th Anniversary Gala Dinner was a resounding success, generating critical funds for charities. The multiselling strategy for the TFA-sourced package was a decisive factor, boosting profits by over HK$48,000 compared to a single sale. The successful evening provided significant, tangible support for the VIVA Foundation's vital work, strengthening the Chamber's commitment to corporate social responsibility.
The Singapore Chamber of Commerce in Hong Kong (SCCHK) is a leading business association that fosters trade, investment, and networking between Singapore and Hong Kong. Comprising corporate members and individuals, the Chamber is dedicated to community engagement and philanthropic initiatives.
To mark the significant milestone of Singapore's 60th Anniversary, the SCCHK hosted a prestigious Gala Dinner. The event was designed not only to celebrate national pride but also to serve as a powerful force for good. The evening's fundraising efforts were dedicated to the VIVA Foundation for Children with Cancer, with all proceeds directed towards life-saving medical care, critical research, and emotional support programs for children and their families.
Leveraging the expertise of the Fundraising Agency (TFA), the Chamber utilized a comprehensive fundraising strategy. The SmartRaise fundraising platform provided a seamless digital hub for the event, while TFA's Event Success Services ensured professional execution through Dedicated Project Management and an Onsite Fundraising Manager.
A curated auction featured 10 exclusive silent auction items, nine sourced by the Chamber and one high-value "money-can't-buy" package—FIFA World Cup Final Tickets & a NYC 4-Night Getaway—sourced by TFA. A key strategic move was the implementation of a sealed bid multiselling strategy for this premium item, allowing it to be sold to multiple winning bidders. This, combined with a single compelling live auction item, created a dynamic and competitive bidding environment. The platform was expertly integrated into the evening, allowing guests to bid and donate effortlessly without disrupting the elegant and celebratory atmosphere.