At The Fundraising Agency, we’re passionate about helping non-profits achieve their mission through innovative and effective fundraising solutions. The fundraising landscape is evolving rapidly, driven by technology, changing donor expectations, and the need for more creative engagement strategies. Whether you’re planning a gala, launching a donation campaign, or exploring peer-to-peer fundraising, staying ahead of the curve is essential.
In this article, we’ll explore the top 10 fundraising trends in 2025 and share actionable insights to help your organisation raise critical funds for your cause. From online auctions to gamified events, these trends are designed to inspire and empower your fundraising efforts.
1. Online Auctions: The Digital Fundraising Powerhouse
Online auctions have become a cornerstone of modern fundraising, and their popularity will only grow in 2025. They offer a convenient, accessible, and engaging way for donors to support your cause while bidding on unique items and experiences.
Why It Works:
- Reach a Larger Audience: Online auctions break physical barriers of closed events, allowing a larger group of supporters to participate.
- Flexibility: Donors can bid at their convenience, increasing participation rates.
- Curated Experiences: Include money-can’t-buy items like exclusive travel packages, celebrity meet-and-greets, or behind-the-scenes access to events.
- Challenges: Let's also talk about the challenges of an online-only campaign. One of the most significant challenges of organising an online-only auction is maintaining strong donor engagement. Many supporters value the personal connection and excitement of face-to-face interactions, which can be harder to replicate in a virtual setting. Without the dynamic atmosphere of a live event, creating the same level of emotional impact and community spirit—key drivers of participation and generosity—requires thoughtful planning and innovative solutions.
2. Segmented Events: Cater to All Donor Levels
Not all donors are the same, and 2025 will see a rise in segmented events designed to cater to different levels of support. Start with an exclusive, high-ticket event for major donors, followed by a broader event focused on pledges and silent auctions.
Why It Works:
- Personalised Engagement: Big-ticket donors and your staunch supporters feel valued with exclusive access, while broader audiences can participate in ways that suit their capacity.
- Maximised Revenue: By targeting different donor segments, you can maximise contributions across the board.
💡 Pro Tip:
Use data analytics to identify your top donors and tailor your exclusive event to their interests. Follow up with a larger event that includes gamification elements to keep the energy high.
3. Party-Style Events: Ditch the Traditional Gala
The days of stiff, formal galas are fading. In 2025, non-profits are embracing party-style events that prioritise fun, networking, and engagement over rigid seating arrangements.
Why It Works:
- Increased Donor Enjoyment: A lively, interactive atmosphere encourages donors to stay longer and give more.
- Broader Appeal: Party-style events attract a younger, more diverse audience.
💡 Pro Tip:
Incorporate interactive elements like photo booths, live entertainment, and themed decor. Sell tickets, tables, and sponsorships to boost revenue before the event even begins.
4. Live Auctions: Exclusivity Sells
Live auctions are making a comeback, but with a twist. In 2025, the focus will be on exclusive, high-value items and experiences that create a sense of urgency and excitement.
Why It Works:
- Emotional Engagement: The thrill of live bidding drives higher contributions.
- Exclusivity: Unique items like signed memorabilia or once-in-a-lifetime experiences attract competitive bidding.
💡 Pro Tip:
Work with a charismatic fundraising host who can energise the room and drive bids. Develop a compelling auction programme that tells the story behind each item.
5. Fund-Based Donation Campaigns: Show Impact
Donors want to know exactly how their contributions are making a difference. Fund-based donation campaigns, which link donations to specific projects or initiatives, will be a major trend in 2025.
Why It Works:
- Transparency: Donors can see the direct impact of their support.
- Emotional Connection: Linking donations to tangible outcomes fosters a deeper connection to your cause.
💡 Pro Tip:
Use storytelling to highlight the projects your donors are supporting. Share updates and success stories to keep them engaged long after their initial contribution.
6. Peer-to-Peer Fundraising: Empower Your Ambassadors
Peer-to-peer fundraising is a powerful way to expand your reach and engage your most passionate supporters. In 2025, expect to see more non-profits leveraging their ambassadors, board members, and staunch supporters to run their own campaigns.
Why It Works:
- Expanded Reach: Your supporters tap into their networks, bringing in new donors.
- Authenticity: Personal appeals from trusted individuals are more compelling than organisational asks.
💡 Pro Tip:
Provide your ambassadors with easy-to-use tools, templates, and resources to make their campaigns a success. Recognise and reward top fundraisers to keep motivation high.
7. Sports-Focused Fundraising: Rally Around a Common Passion
Sports have a unique ability to bring people together, and sports-focused peer-to-peer fundraising will be a standout trend in 2025. From charity runs to golf tournaments, these events combine physical activity with philanthropy.
Why It Works:
- Community Building: Sports events foster camaraderie and team spirit.
- Broad Appeal: They attract participants of all ages and fitness levels.
💡 Pro Tip:
Offer incentives like branded merchandise or exclusive experiences for top fundraisers. Establish corporate partnerships where corporations match the donations collected by your ambassadors. Use social media to create buzz and encourage friendly competition.
8. Charismatic Fundraising Hosts: Energise Your Events
A great host can make or break your fundraising event. In 2025, non-profits will increasingly invest in charismatic hosts who can engage the audience, drive bids, and create a memorable experience.
Why It Works:
- Enhanced Engagement: A dynamic host keeps the energy high and the audience focused.
- Increased Revenue: A skilled host can effectively promote auction items and encourage pledges.
💡 Pro Tip:
Collaborate with your host to develop a fundraising strategy that aligns with your event goals. Ensure they understand your cause and can communicate it passionately.
9. Gamification: Make Giving Fun
Gamification is a proven way to boost donor participation and engagement. In 2025, expect to see more non-profits incorporating game-like elements into their events and campaigns.
Why It Works:
- Increased Participation: Games and challenges make fundraising interactive and fun.
- Friendly Competition: Leaderboards and rankings encourage donors to give more.
💡 Pro Tip:
Incorporate games like table rankings, donation milestones, or interactive challenges. Offer prizes or recognition for top participants to keep the momentum going.
10. Money-Can’t-Buy Auction Items: Create Unforgettable Experiences
In 2025, the most successful auctions will feature curated, exclusive items that can’t be found anywhere else. These unique offerings create a sense of excitement and urgency among bidders.
Why It Works:
- High Perceived Value: Exclusive items attract competitive bidding.
- Memorable Impact: Donors are more likely to remember and support your cause in the future.
Pro Tip:
Partner with local businesses, celebrities, or influencers to secure one-of-a-kind items. Highlight the story behind each item to make it even more compelling.