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Climbing for a Cause: Manaslu 2025

The "Climbing for a Cause: Manaslu 2025" campaign successfully leveraged General Manager Kurt Walter's expedition to Mount Manaslu, raising HK$361,804 for the LRC Charitable Foundation - surpassing its HK$250,000 goal by 45%. The campaign achieved exceptional donor engagement through a focused online strategy using the SmartRaise platform. Strong leadership support, including personal donations of HK$8,163 from Kurt Walter and club leaders, helped inspire broad participation. The initiative demonstrated remarkable effectiveness with 124 supporters registering on the platform and 93% of registrants making pledges, translating an inspiring personal challenge into significant philanthropic impact for the Foundation.

Result

The campaign was a resounding success, significantly exceeding its target by 45% to raise a total of HK$361,804. It demonstrated exceptional donor engagement, attracting 124 supporters to the platform, with a remarkable 93% of registrants making a pledge. The initiative successfully translated an inspiring personal endeavor into substantial, mission-driven support for the LRC Charitable Foundation.

 

The Ladies' Recreation Club (LRC) is a premier Hong Kong club with a long-standing commitment to community support through its LRC Charitable Foundation. The "Climbing for a Cause: Manaslu 2025" expedition was led by Kurt Walter, the General Manager of the LRC.

This was a dedicated online fundraising campaign centered on Kurt Walter’s self-funded, 35-day expedition to summit Mount Manaslu, the world’s eighth-highest peak. The mission was to leverage this significant personal challenge to raise funds exclusively for the LRC Charitable Foundation, with an initial goal of HK$250,000. 

The campaign was executed in partnership with the Fundraising Agency, which provided Dedicated Project Management. The strategy utilized the SmartRaise platform to create a compelling online donation hub. The campaign was bolstered by strong leadership support, with Kurt and senior LRC leaders making significant personal donations of HK$8,163 each, symbolizing the mountain's height and inspiring broader member participation.